expect great answers

The Market Research Event 2012


Juan Andrés Tello
Senior Director Americas

Based in the San José office (CR)
+506 40527272
+1 201 234 4013 (for US)


Scott Garrison

Based in the New York office
+1 201 963 8430

SKIM presented at The Market Research Event (TMRE) 2012,

together with Boston Consulting Group & Burger King

On November 13, we co-presented with the Boston Consulting Group and Burger King at TMRE 2012. We talked about how consultants, market researchers and clients can work together, combine perspectives and add value to the process of gaining consumer insights to make impactful business decisions.

A consultant, researcher & client walk into a bar: roles and interactions between stakeholders of the consumer insights process

Tuesday November 13 - 11.15am | Data analytics & BIG data track

The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of "success" can sometimes make the process rocky and less effective. This study brings together three unfiltered views of the insights world - from a client, researcher, and consultant - providing an honest look at what we should learn from each other to make the process increasingly seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.

Our speakers

Mauricio Bermudez, Sr. Director, Consumer Insights at Burger King Corporation
Gabriela (Gaby) Barrios, Project Leader, Center for Consumer Insight at The Boston Consulting Group
Juan Andrés Tello, Director, Consumer Americas at SKIM

If you are unable to view the slides on this page or you'd like to download the presentation file,
click here to view our slides on slideshare.

Want to know more? Don't hesitate to give us a call or drop an email!

Our consumer areas of expertise

  • Optimize your portfolio pricing structure

    Improve your sales and profitability by leveraging price, pack size and promotions.

  • Develop a winning product claim

    Find the claim that best communicates the unique benefits of your product.

  • Optimize your innovation pipeline

    Discover, evaluate and select product characteristics to optimize value to the consumer.