Technical papers
Below is an index of available technical papers, arranged by general topic. Within each topic area, introductory articles are listed first.
- ACA Technical Paper (2007)
- ACBC Technical Paper (Adaptive Choice) (2009)
- ACA/HB Technical Paper (2006)
- Advanced Simulation Module (ASM) Technical Paper (2003)
- CBC Technical Paper (2008)
- CBC Advanced Design Module Technical Paper (2008)
- CBC Latent Class Technical Paper (2004)
- CBC/HB Technical Paper (2009)
- CCEA Technical Paper (2008)
- CPM Technical Paper (2004)
- CVA Technical Paper (2002)
- CVA/HB Technical Paper (2002)
- HB-Reg Technical Paper (2003)
- MaxDiff/Web Technical Paper (2007)
- Understanding Conjoint Analysis in 15 Minutes (1996)
- Managerial Overview of Conjoint Analysis (2009)
- Helping Managers Understand the Value of Conjoint Analysis (2009)
- Which Conjoint Method Should I Use? (2009)
- Interpreting Conjoint Analysis Data (2009)
- A Short History of Conjoint Analysis (2009)
- Analysis of Traditional Conjoint Using Excel: An Introductory Example (2009)
- Introduction of Quantitative Marketing Research Solutions in a Traditional Manufacturing Firm: Practical Experiences (2009)
- Including Holdout Choice Tasks in Conjoint Studies (1997)
- Conducting Full-Profile Conjoint Analysis over the Internet (1998)
- Sample Size Issues for Conjoint Analysis Studies (2006)
- Assessing the Monetary Value of Attribute Levels with Conjoint Analysis: Warnings and Suggestions (2001)
- Commercial Use of Conjoint Analysis in Europe: Results and Critical Reflections (1992)
- Assessing Unacceptable Levels in Conjoint Analysis (1987)
- Assessing the Validity of Conjoint Analysis--Continued (1997)
- What We Have Learned from 20 Years of Conjoint Research: When to Use Self-Explicated, Graded Pairs, Full Profiles or Choice Experiments (1997)
- Three Ways to Treat Overall Price in Conjoint Analysis (2007)
- Conjoint Analysis: How We Got Here and Where We Are--An Update (2004)
- The Number of Levels Effect in Conjoint: Where Does It Come From, and Can It Be Eliminated? (1992)
- Using Choice-Based Conjoint To Assess Brand Strength and Price Sensitivity (1996)
- Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? (1992)
- Getting the Most from CBC (2003)
- The Benefits of Accounting for Respondent Heterogeneity in Choice ModelinG (1998)
- Comment on Huber: Practical Suggestions for CBC Studies (2004)
- Special Features of CBC Software for Packaged Goods and Beverage Research (2003)
- Predicting Actual Sales with CBC: How Capturing Heterogeneity Improves Results (1999)
- Fine-Tuning CBC and Adaptive CBC Questionnaires (2009)
- How Many Questions Should You Ask in Choice-Based Conjoint Studies? (1996)
- Extensions to the Analysis of Choice Studies (1997)
- Achieving Individual-Level Predictions from CBC Data: Comparing ICE and Hierarchical Bayes (1998)
- Learning Effects in Preference Tasks: Choice-Based Versus Standard Conjoint (1992)
- A New Approach to Adaptive CBC (2007)
- A Perspective on Adaptive CBC (What Can We Expect from Respondents?) (2008)
- Testing Adaptive CBC: Shorter Questionnaires and BYO vs. “Most Likelies"(2008)”
- Introduction to Market Simulators for Conjoint Analysis (2006)
- Dealing with Product Similarity in Conjoint Simulations (1999)
- External Effect Adjustments in Conjoint Analysis (2006)
- Comparing Hierarchical Bayes Draws and Randomized First Choice for Conjoint Simulations (2000)
Design of Conjoint Experiments
- An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis (2000)
- Efficient Experimental Designs Using Computerized Searches (1997)
Clustering and Cluster Ensemble Analysis
- Maximum Difference Scaling: Improved Measures of Importance and Preference for Segmentation (2003)
- The Options Pricing Model: An Application of Best-Worst Measurement (2004)
- Adaptive Maximum Difference Scaling (2006)
- Testing for the Optimal Number of Attributes in MaxDiff Questions (2006)
- MaxDiff Experiment Designer (2006)
- Accuracy of HB Estimation in MaxDiff Experiments (2005)
- Hierarchical Bayes: Why All the Attention? (2000)
- CBC/HB for beginners (2009)
- Understanding HB: An Intuitive Approach (2000)
- New Advances Shed light on HB Anomalies (2003)
- One Size Fits All or Custom Tailored: Which HB Fits Better? (2001)
- The Joys and Sorrows of Implementing HB Methods for Conjoint Analysis( 1999)
- Application of Covariates within Sawtooth Software’s CBC/HB Program: Theory and Practical Example (2009)
- Monotonicity Constraints in Choice-Based Conjoint with Hierarchical Bayes (2000)
- Perspectives Based on 10 Years of HB in Marketing Research (2003)
- History of ACA (2001)
- Staying Out of Trouble with ACA (1996)
- Accuracy of Utility Estimation in ACA (2002)
- Validation of Adaptive Conjoint Analysis (ACA) Versus Standard Concept Testing (1987)
- The "Importance" Question in ACA: Can It Be Omitted? (2005)
- Reducing the Number-of-Attribute-Levels Effect in ACA with Optimal Weighting (1998)
- An Empirical Comparison of ACA and Full Profile Judgments (1991)
- Calibrating Price in ACA: The ACA Price Effect and How to Manage It (2000)
- Multistage Conjoint Methods to Measure Price Sensitivity (1994)
- Scaling Prior Utilities in Sawtooth Software's Adaptive Conjoint Analysis (1991)
- Within- and Across-Attribute Constraints in ACA and Full Profile Conjoint Analysis (1992)
Past Sawtooth Conference Proceedings
- 2007 Sawtooth Software Conference Proceedings
- 2006 Sawtooth Software Conference Proceedings
- 2004 Sawtooth Software Conference Proceedings
- 2003 Sawtooth Software Conference Proceedings
- 2001 Sawtooth Software Conference Proceedings
- 2000 Sawtooth Software Conference Proceedings
- 1999 Sawtooth Software Conference Proceedings
- 1997 Sawtooth Software Conference Proceedings
- 1992 Sawtooth Software Conference Proceedings
- 1991 Sawtooth Software Conference Proceedings
- 1989 Sawtooth Software Conference Proceedings
- 1988 Sawtooth Software Conference Proceedings
- 1987 Sawtooth Software Conference Proceedings