Composite Product Mapping - CPM
CPM is a technique used to create graphical insight in individual respondent preferences on attributes (statements) and products. The software plots the preference scores (transformed through discriminant regression analysis) in a map with 2 or more dimensions. |
Platforms  SSI WebSMRTSystems Adaptive Conjoint AnalysisChoice Based ConjointConjoint Value AnalysisComposite Product MappingGeneral InterviewingHierarchical BayesMarket SimulationsMaximum Difference ScalingAcademic LicenseContact T: +31 - 10 - 28 23 500 F: +31 - 10 - 28 23 515 E: software@skimgroup.com |
#02
Market researcher, research agency United Kingdom
#02 "This is such an improvement over the non-
Sawtooth conjoint software I have used in the
past. If only I had discovered it earlier,
trade-off research would have been a lot better."
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CPM/10