Adaptive Conjoint Analysis - ACA

The ACA System adapts the conjoint interview for each respondent. Early in the interview the computer learns about each respondent's values in order to focus on the important areas only. This ensures a maximised efficiency in interviewing. Even more importantly, the data is often of higher quality, since respondents are more interested and involved in the task. An additional advantage is that more attributes can be tested, as the program filters the relevant attributes from the irrelevant ones during the interview.

ACA is mostly used in new product development surveys, to create focus on relevant product attributes in the development process.

Sawtooth Software offers ACA software for either PC-based or Web-based interviewing. Our PC-based ACA System is integrated within our SMRT package. Our Web-based ACA System is integrated within our SSI Web platform, and includes a 10 data field introductory license for CiW (for general questions). Larger CiW licenses may be purchased for more extensive interviewing.

Our ACA Systems contain everything you need to execute a conjoint study.

ACA products:
ACA (SMRT)
ACA (SSI/Web)
ACA/HB