SMRT

SMRT stands for "Sawtooth Software Market Research Tools" and is a separate program from the SSI Web system. The SMRT Market Simulator is used for estimating the likely acceptance of, or interest in different product concepts defined using the attributes and levels included in your conjoint analysis study. You install SMRT separately from the CD-ROM or from our website.

SMRT was released as a software system prior to SSI Web. It is our older Windows-based platform for conducting ACA, CBC and traditional conjoint (CVA) analysis. The system includes market simulation capabilities (supporting all three of our conjoint approaches) and additional tools for data management and analyzing CBC data, including Counts, Logit analysis, and Latent Class Estimation. Interviewing with SMRT is done via floppy disks, from a hard drive on a local or networked machine, or via paper-and-pencil (in the case of CBC and CVA).

SMRT cannot create web-based projects. For web-based projects, Sawtooth created SSI Web. SSI Web is the newer platform that is designed to replace SMRT as a survey creator tool. However, SSI Web does not replace SMRT's simulation tool. As a result, SMRT is used in addition to SSI Web for simulations. (However, our future plans are to build a new market simulator tool within SSI Web so that SSI Web users no longer need to transition their projects to SMRT for analysis.)

The SMRT platform can import data and utility runs developed within the SSI Web system. You can also export segmentation data from SSI Web to a text-only format and import that data into SMRT for segmentation purposes. When you analyze data using SMRT, you need to create a new project within the SMRT software system. You may store this new project in the same folder as your SSI Web project, or you may install it in a separate folder.

SSI Web and SMRT are independent software systems, but they can "speak" to one another through Import, Export and Merge processes.

A special version of SMRT may be installed by clients (the Client Conjoint Simulator) at a low cost ($200). This way, clients can perform market simulations independent of consultants.