Our SMRT platform combines conjoint and analytical tools within an integrated interface for the Windows operating system. The platform can be downloaded for free. However, to run different tools within SMRT, you need to purchase a license. Depending on the license you buy, the following tools maybe used within SMRT:

Conjoint Analysis and Interviewing Tools:

• Adaptive Conjoint Analysis (ACA)
• Choice-Based Conjoint (CBC)
• CBC Advanced Design Module (ADM)
• CBC Latent Class Module 
• Conjoint Value Analysis (CVA)
• CVA/HB Module

Market Simulation Tools:

• Client Conjoint Simulator (CCS)
• Advanced Simulation Module (ASM)

Depending on the license codes you specify, the different components are activated within your SMRT installation.

Once you learn one conjoint analysis package under SMRT, it is very easy to learn the others. Many common dialogs are shared, and the market simulator is exactly the same, whether analyzing data from ACA, CBC or CVA. Our market simulator performs what-if analysis, for studying the likely success of different product formulations. It includes five models for projecting buyer preferences, advanced analytical settings such as the Exponent and External Effects, and ability to cut-and-paste or save results directly into Excel™.

With SMRT, you can create attractive Windows-based CAPI interviews running from a floppy disk, from a hard drive, or over a network (but not the internet). SMRT also supports paper-and-pencil interviewing for CBC and CVA.

If you use the SSI Web platform for developing web-based surveys and collecting conjoint analysis data (e.g. ACA/Web, CBC/Web), you use the market simulator in SMRT to analyze the results.

SMRT can export data to many common formats, including ASCII, Excel™, comma-separated (.CSV) files, and SPSS™. If you have collected survey information (e.g. segmentation variables) or estimated conjoint analysis part-worths in another way, the data can be imported into SMRT for running market simulations.