SKIMspiration downloads
Want to look back at one of the SKIMspiration workshops or know more about a topic? On this page you find the presentation slides, related information and documents!
Select the workshop you wish to learn more about, you will be directed to the right place on this page:
- Developing a winning communication strategy for health foods and clinical nutrition
- Pushing the boundaries
- Parking your car - The deeper why of a trivial task
- Your chocolate. Your fans. Your strategy. Social media research made actionable
- How to overcome inertia
- Understanding the deeper why from a distance
Want to know more? Don't hesitate to give us a call or drop an email!
Developing a winning communication strategy for health foods and clinical nutrition
By Benoît Gouhier & Iris Versluis.
What distinguishes a winning communication strategy from a losing one? More than 100 studies across different industries have taught us six golden rules of winning communication.
Watch the full presentation or browse through the slides on this page.
Read related articles on this topic on our website:
- Impactful claims in the consumer health area
- Communicate health benefits effectively
- Clearing the four hurdles of product claim creation
- SKIM's advances in claims screening techniques
Pushing the boundaries
By Dirk Huisman & Jeroen Hardon.
A presentation of trends and new opportunities, combined with an interactive discussion about how mathematics, programming and new technologies will help us to dig deeper and climb higher.
Presentation slides 'Pushing the boundaries' Download the article: Inside P&G's digital revolution or listen to this corresponding fragment
Enjoy the video about Layar Vision:
Parking your car - The deeper why of a trivial task
By Marc van Aken (Philips Lighting), Gerard Loosschilder and Marcel Slavenburg.
Even the most mundane and trivial tasks can inspire great innovations, if only you knew where to look. One way of being inspired is by participating in the daily life of our customers. In this workshop you'll see how Philips Lighting does it, and how SKIM helps them understanding the deeper why of behaviors observed while parking a car in a public garage.
Presentation slides 'Parking your car'
Your chocolate. Your fans. Your strategy. Social media research made actionable.
By Sourabh Sharma and Mario Coelho.
Social media research sets on the belief that in order to understand consumers, we must listen, not ask. While distinct from classical survey based market research, social media research allows us to understand and analyze what the market openly says on the internet space.
Presentation slides 'Social Media Research'
Enjoy Socialnomics' video about the Social Media Revolution:
How to overcome inertia
By Robin de Rooij.
A good idea may move and inspire people, but it takes more to make them act. Moving to a new situation requires action, and it is often far easier to do nothing. How to overcome this inertia?
Presentation slides 'Triggers and Barriers'
Enjoy the example video of triggers and barriers affecting a new product launch:
Read related articles on this topic on our website:
Understanding the deeper Why from a distance
By Eva Kulla and Hannah Baker Hitzhusen.
Learn how and when to use qualitative online research, and what the benefits are for generating deeper insights compared to traditional offline research.
