
Abigail Joffre
Marketing Manager
Based in the Rotterdam office
+31 10 282 3559

Inka Rautiainen
Research Manager
Based in the London office
+44 208 222 7705
SKIMspiration London: Looking back on an afternoon of inspiration and fun
It's with pride and pleasure that we look back on the 4th edition of SKIMspiration, taking place for the first time in the UK! Marketers, market researchers, and universities from around the country attended our event in the SKIM office in Hammersmith, London. Visitors were offered a set of short inspiring presentations, combined with time to enjoy some drinks and speak with 'SKIMmers' and colleagues.
Trends and innovations in market research
In total we offered five different presentations, aiming to inspire the audience with our latest marketing and research insights. Think about the challenge to combine rational and emotional consumer response, debunking the common myths and confirming the truths around pricing, Decision Influence modeling, developing winning claims, Menu-Based Choice modeling - and more.
Want to look back at the presentations or know more about a topic? Select the one you wish to learn more about at the right side of this page!
Want to know more? Don't hesitate to give us a call or drop an email!
If you are unable to view the video on this website, click here to view it on youtube.com.

Look back at SKIMspiration London:
- Developing winning claims
- The curse of the curly fries: Determine your pricing, products, and options with MBC
- Improving claims impact using Decision Influence modeling
- Common beliefs about pricing: myth or truth?
- Bridging the emotional and rational truth
#SKIMspiration

