SKIMspiration | The deeper Why: 2015

On December 1 we hosted the 2nd SKIMspiration in our research facility Triggerpoint in Rotterdam. With a focus on generating deeper insights from qualitative research, we presented several workshops. We were pleased to welcome and catch up with many of our Benelux contacts on this event!

The deeper Why: 2015

SKIMspiration 2011 encompassed a series of interactive workshops and presentations, uncovering challenges we might face in 2015 and beyond when it comes to generating deeper insights from qualitative research. The topics varied from observational qualitative research, the pros and cons of online vs. offline qualitative research and the impact of technological developments on future research to developments in social media research, developing winning communication strategies and overcoming inertia when introducing new products to the market.