SKIM presents about Menu-Based Choice Modeling on Sawtooth

Software conference in Orlando, Florida | March 21-23, 2012

With conjoint in our roots, and being the distributor of Sawtooth Software for conjoint analysis in Europe, Middle East and Africa, SKIM is often involved in development and testing of Sawtooth Software conjoint technologies. On 2012's annual Sawtooth Software conference our methodologists will present about analyzing Menu-Based Choice data, the latest conjoint development.

An empirical comparison of approaches to analyzing MBC modeling data

In our presentation on Thursday March 22 we will compare two approaches to analyzing Menu-Based Choice modeling data on their predictive validity: a single logit-based model that predicts the performance of combi­na­torial alternatives using Sampling of Alternatives versus Sawtooth's Serial Cross effects model. We apply the approaches to an ad-hoc dataset to investigate similarities and differences.

About the Sawtooth Software conference

The Sawtooth Software conferences are renowned for their practitioner-oriented focus and depth in the fields of conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas and learn about quantitative methods in marketing research. The 2012 conference will focus on conjoint/choice analysis and MaxDiff, other advanced techniques and general issues regarding data collection, and will be held in conjunction with the Conjoint Analysis in Health Care Conference.

Want to know more? Don't hesitate to give us a call or drop an email!