SKIM presented pricing learnings at ESOMAR

In 2010 we presented our pricing insights at the annual ESOMAR event in Athens (Greece). This presentation, nominated for best methodological paper, was well-received. Our pricing presentation was an interactive session where we shared the findings from our pricing database as well as assessing the wisdom of the crowd by surveying the audience's beliefs real-time about pricing myths.

Read the paper summary below or download the full paper of seven common pricing beliefs right away.

Janus and the changing face of pricing research
Do you wonder if price is more important for some categories than others? Would you like to know if changing your pack size is a better idea than changing your price? Are you curious to see how you can better answer your client questions by leveraging the power of a database?

During this session we shared learnings from our extensive database (more than 100 tests in 17 countries and 40 categories) on price sensitivity. We showed how we "connected the dots" across many different pricing studies, to create a knowledge base on consumer behavior towards pricing. The presentation showcased commonly made assumptions in pricing, and dispelled them as myths, or confirmed them as truths!

Want to know more? Don't hesitate to give us a call or drop an email!