SKIM conjoint publication in Research World

Our founder and chairman Dirk Huisman was asked to contribute to ESOMAR's magazine Research World. The resulting article 'A dream come true' has been published in the January / February '11 edition.

In this article, Dirk elaborates on how conjoint and discrete choice modeling have developed over time, giving market researchers the tools to provide decision makers with the insights to answer their business questions when other models can not.

• Read the full article 'A dream come true' 

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