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Qualitative Ingredients
- In-house moderators
- Industry understanding
- Native language analysis
- In-depth Interviews (IDI)
- Focus Groups
- Online interviewing
- Social Media Research (SMR)
Quantitative Ingredients
- Conjoint analysis
- Maximum Difference Scaling (MaxDiff)
- Latent Class Analysis (LCA)
- Hierarchical Bayes (HB)
- SOAP
- Social Media Research (SMR)



