Set-up & Design

SKIM can assist you in the setup and design of your (conjoint) analysis project. Obviously, the study design should match your client's business objectives. This is why we always carefully discuss the project background, the research questions, and the markets before advising you on the right (conjoint) approach and design of the study.

One of the most challenging aspects of project design, which we are able to help you with, is designing conjoint modules such as CBC and ACA; we are also able to assist in the design of complex non-standard research questions.

We will pro-actively deal with all design considerations and SKIM will contribute to your understanding of the applications and their implications. To do this efficiently, we will in most cases request information on attributes, levels, etc.

To make an accurate cost estimate for you, we will discuss these subjects before the start of the project.

In our knowledge centre you can find more information on design considerations, such as the following papers:

• Design of Conjoint Experiments
• An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis
• Efficient Experimental Designs Using Computerized Searches