Review the latest SKIM marketing webinars

Marketing insights on communication, social media research and inertia

Early 2012 we presented three well-received SKIMspiration workshops in a series of webinars. For each of the sessions we invited SKIM experts to share their insights with market researchers and marketers listening from all over the world.

Winning communication strategy for health foods and clinical nutrition

With a focus on health foods and clinical nutrition, our consumer health experts Karin Lieshout and Benoît Gouhier presented what distinguishes a winning communication strategy from a losing one. They discussed 6 golden rules for winning communication, based on what over 100 communication studies across different industries have taught us in the past few years.

How to overcome inertia

A good idea may move and inspire people, but it takes more to make them act. How to overcome this inertia? Our expert Robin de Rooij talked about how to overcome inertia towards a new product or service. He illustrated how market research can be used to reveal 'triggers' and 'barriers' that encourage or stop people from buying.

Your chocolate. Your fans. Your strategy. Social media research made actionable.

Social media research sets on the belief that in order to understand consumers, we must listen, not ask. Our Social Media Research experts Sourabh Sharma and Mario Coelho discussed how Social Media Research can help in optimizing branding strategies. Based on the results of a case study about chocolate in Brazil and the US, they illustrated how social media output can be translated into actionable marketing recommendations.

Want to know more? Don't hesitate to give us a call or drop an email!