Pricing

In our many years of carrying out pricing research we have learned that it is not logical to isolate price from the rest of the product characteristics in research. We truly believe that when trying to find the optimal price for a product, we are actually looking for the value of the product as a whole.

If customers purchase a product, they estimate the value of the product elements and see whether that value is matched by the right price. Knowing the value of your product elements enables you to set the right price. As the evaluation of value is always relative to competitor offers, price sensitivities are always measured in a realistic environment.

SKIM is the preferred supplier of pricing studies for many multinationals. Our experts use market simulations, to help you to determine the right pricing strategies for your products.

SKIM uses Value Creator Telecom and Feature Value Modeling, methodologies based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.