Portfolio Optimisation

In a dynamic market such as the telecom industry, products mature quickly and new products are introduced almost constantly. As a result, there is a range of products on the market, varying in age and maturity, which can partially overlap each other or appeal to the same target groups.

Once in a while it is necessary to have a look at the market and see which products are actually attracting new customers or retaining customers. Products that have limited added value can be removed from the market in order to lower costs. SKIM has the knowledge and the solutions to help you make these decisions, based on customer choice modeling. Using market simulations we can explain how customers decide, which product elements are crucial and what you could do to optimize your portfolio of products.

SKIM uses Value Creator Telecom and Feature Value Modeling, methodologies based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.