Product Optimisation

When finalizing a product's development stage, there are many choices to make on how to define the product so that it delivers optimal volumes and profit. In this phase it is crucial to understand what elements or services really add value to the product and which do not and can thus be excluded from the product.

SKIM is an expert in the field of measuring product (element) value. By analyzing choices in a replicated environment, we learn about the trade-offs customers make when purchasing a product. This enables us to show you the value of each of the features. Combining this knowledge in market modeling helps you to determine the optimal combination of elements in a product.

We know the telecom market is a complex market with low transparency, high tech solutions and a changing competitive environment. Our clients know we can deal with many of these problems and appreciate us for our extensive knowledge of their markets.

SKIM uses Feature Value Modeling, a methodology based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.