Portfolio optimisation

Most multinationals need to manage extensive portfolios of products, sometimes divided over several brands. In an ever-changing environment, it could be dangerous to use portfolio strategies based on information from the past, fixed index prices or another rigid strategy. Insights into the decision of the buyers or prescribers can help you in determining which products you should keep, how to price them and how to communicate about them.

SKIM has helped numerous multinationals in various industries with optimizing their portfolio of products. Using market models and segmentations, we will help you to define a portfolio that is winning on revenues, profit and/or volumes.

Our team of experts can deal with the most complex markets. For information about you market, contact your industry team.