Research & Consultancy > Healthcare > Tracking studies

Brand tracking in The Netherlands

After launch, the success of your prescription drug or your medical device depends on implementing appropriate marketing strategies which is a continuous process of identifying threats and opportunities on the market and consequently refinement of your current strategies.

SKIM supports you after the launch of a product by tracking the perception and the usage of your product. We track the performance of your product overtime and provide insight into the current perception of a product, prescribing, positioning, message recall and help you increase the effectiveness of sales representative activities throughout the product life cycle.

 


International Healthcare Research
Market Understanding
Product Development
Segmentation
Forecasting
Positioning
Formulary acceptance and Pricing
Prototype testing
Message/Communication Testing
Brand tracking

Healthcare research in the Netherlands
Communication tests
Tracking studies

Contact

EU office
Adriƫnne den Hollander
+31 10 282 3570
researchservices@skimgroup.com
#01
Product manager, Pharmaceutical Company
#01 "The team walked out of SKIM's presentation session with an exact understanding of what needed to be done to improve the product's design"