Positioning

Whether your product is in the pre- or post-launch phase of the product life cycle, optimal (re)positioning of your (future) product is important in order to maximize the uptake of your product.

SKIM's expertise in positioning helps you to determine the optimal choice of positioning elements that draw profitable differentiation. SKIM's "dynamic positioning" strategy provides insight into positioning throughout your product life cycle. SKIM also provides input on communication strategies to maximize your product appeal in line with your positioning strategy.

Please refer to Hybrid Research, MaxDiff, Conjoint Analysis, SOAP and Composite Product Mapping (CPM) in our Methodological Partner section for information on the research techniques used in positioning studies.