Message / Communication Testing

Communicating the right message that conveys the true value of your product to healthcare professionals or end users is crucial for the success of your product. The message to communicate must be in line with the positioning of your product, as well as relevant to the target audience.

SKIM measures the effectiveness of your message through for example detail aid and ad concept testing. We provide you with insights regarding which communication messages are most appealing and at the same time convey the ideal positioning of your product.