Forecasting

Forecasting future market potential (whether short or long term, strategic or operational, pre-launch or post-launch, at affiliate or headquarter level) of your product is a challenging and continuous task. Valid forecasts are essential for your company's decision-making process: early stage go decisions, decisions about targeting and budget setting, resource planning, and production requirements will depend on the forecasting of product potential.

By combining extensive knowledge of market research techniques suitable for forecasting and deep understanding of the indication area at hand, SKIM helps you accurately estimate the demand for your products under various competitive scenarios. By integrating "the external factors" affective in your market in our forecasting model, we are able to support you with valid and reliable results.

SKIM's market potential forecasting framework is detailed in the model below:



Please refer to Conjoint Analysis for information on the research techniques underlying this model in our Methodological Partner section.