Research & Consultancy > Healthcare > Product Development

Product Development

The success of your prescription drug or your medical device depends on how well it responds to the unfulfilled patient needs, whether it represents a treatment paradigm shift, or simply outperforms existing medications.
SKIM supports your decision making process that starts with the screening of compounds or early diagnostic tests and ends with the launch of the product. To provide an adequate level of decision-making support, SKIM's team of experts:

assess' (unfulfilled) market needs
link needs to product characteristics
determine necessary clinical trial endpoints
estimate market potential
provide understanding of the current treatment paradigm
(insight into current definition, diagnosis and treatment patterns)
provide insight into current and future competitive landscapes

Read more about Product Development Research in our Knowledge Centre.

 


International Healthcare Research
Market Understanding
Product Development
Segmentation
Forecasting
Positioning
Formulary acceptance and Pricing
Prototype testing
Message/Communication Testing
Brand tracking

Healthcare research in the Netherlands
Communication tests
Tracking studies

Contact
Céline Audibert
+31 10 282 3535
healthcare@skimgroup.com

Donna Doty
+1 201 963 8430
healthcareusa@skimgroup.com
#03
Research Manager, Pharmaceutical Company
#03 "I greatly appreciate SKIM's flexibility and attentiveness to our needs"