Brand tracking

After launch, the success of your prescription drug or your medical device depends on implementing appropriate marketing strategies which is a continuous process of identifying threats and opportunities on the market and consequently refinement of your current strategies.

SKIM supports you after the launch of a product by tracking the perception and the usage of your product. We track the performance of your product overtime and provide insight into the current perception of a product, prescribing, positioning, message recall and help you increase the effectiveness of sales representative activities throughout the product life cycle.

One of the techniques used by SKIM is brand equity measurement. This technique will provide insight into strengths and weaknesses of a product. SKIM also uses qualitative techniques such as laddering and projection to measure the perception of a brand.

Read more about Laddering in our Methodological Partner section.