Marketing Claim Development

Even if a new product idea is perfectly clear, there are still zillions of ways to write it down and convert it into a concept. Unfortunately, some ways are more compelling than others, and the ultimate success of the product idea strongly hinges on the wording.

SKIM helps clients to efficiently identify the strongest language possible to make a marketing claim, and get a solid read as to how powerful the winning statement is, compared to alternatives. We do not only rank order positions of statements, we also show distances between statements. And because we have standardized our instrument, we are able to cost-efficiently deliver the ranked claims in three weeks from start to finish.

SKIM uses MaxDiff for claim development. Read more about MaxDiff in our Methodological Partner section.