Consumer Durables

Around the world, consumers are becoming ever more demanding, durable markets are getting saturated and competition is fierce. Dynamics in the durable market are not only driven by brands, but also by the trade and other "powers that be" like sales assistants, architects and construction contractors, not to mention comparison sites and e-tailers on the Web. Brands look for ways to set themselves apart and are becoming more consumer and customer driven, embracing market pull instead of technology push.

In this dynamic, we at SKIM help our clients win at point of purchase and in the home. That's because we understand the interaction between the brand, the product's purchase and its prolonged usage experience. This helps you market the optimal product portfolio to your target audience.

SKIM is a global specialist of advanced research solutions in the durable market and your partner for value-add market research and research-based consultancy.