Research & Consultancy > Product development

Product development

When developing a new product or a product update, you need to take a range of decisions on the product specifications, communication, positioning, and etcetera. Each of these decisions can be made easier with information and insights from the market.

SKIM's team of experts you in numerous phases of your product development process, providing a range of solutions:

  • Needs and benefits exploration
  • Needs and benefit segmentation
  • Linking needs to product characteristics
  • Market potential estimation
  • Concept optimization

As each industry has its own marketing issues, we have formed specialized teams around several industries. For information about you market, contact your industry team.

 


Healthcare
Fast Moving consumer goods
Telecom
Consumer durables
Automotives


Contact
For more information, contact your industry team:

EU-office
+31 10 282 3535

US-office
+1 973 643 0722

#03
Telecom provider
#03 "The insights generated in this study were really useful. They were even reported to the Board of Directors"