Product restage

At a certain point in a product restage, it is crucial to learn whether consumers will value the changes you intend to make. If consumers are not willing to pay for the extra innovation, or do not see any reason for buying the product, the restage will not be successful.

Using qualitative research, you can scan first impressions, brand fit, and enthusiasm of consumers towards you product. This will help to identify where you could improve your product, how to position it, and how to communicate about it.

The real moment of truth will come when the product is presented on a shelf, among competitors, for a specific price. Learning how your product performs on-shelf before it is actually launched can help to fine-tune packaging, claims and in setting the right price and pack size. SKIM Analytical can simulate purchase situations, including your restaged product and tell you what the impact of the restage will be on your and your competitors' volumes.

SKIM uses Value Creator, a methodology based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.