New product potential

Based on qualitative and quantitative insights, you have developed new product concepts. However, you do not know yet how the product will perform in a competitive environment. Will it have enough potential to deliver ROI? And if so, will it cannibalize the current line-up?

These are all questions that can be answered with a reality check. SKIM Analytical is the expert in modeling markets by analyzing consumer choices in a realistic environment. This environment includes the competition and your current line-up, in order to measure the real potential of the product and the effect it has on the rest of the market. In addition to learning about the potential of the product, we will advise you on the optimal product concept, e.g. in terms of price, pack size and branding.

SKIM uses Value Creator, a methodology based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.