Portfolio Optimisation

Most multinational manufacturers of retail goods need to manage extensive portfolios of SKUs, divided over several brands. In an ever-changing environment where retailers become more and more influential, it could be dangerous to use rigid forms of portfolio strategies, such as fixed index prices.

SKIM has helped numerous multinationals in various categories with optimizing their portfolio of products. Our team of experts can deal with the most complex markets. By analyzing consumer choices in a realistic shopping environment, you learn about the elements that define optimal products. By modeling this knowledge in market simulations, we show you what is your optimal product portfolio and the impact this portfolio has on your competitors. Optimal portfolios can be defined in terms of shares, revenues and profits.

SKIM uses Value Creator, a methodology based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological Partner section.