Message and Claim Tests

Consumers' choices are largely based on brand and price. However, consumers can also be attracted to products by specific (perceived) product benefits. By knowing which benefits appeal to which consumers, marketing communication can be optimised. Moreover, this information can help Research & Development in steering their new product development process.

SKIM helps you define what claims or messages work well in driving purchase for your product. Our methodologies are efficient in finding the most differentiating claims and most appealing benefits, without country bias.

SKIM uses MaxDiff scaling, to answer these questions for you. If you want to learn more about this methodology, visit our Methodological Partner section.