Fast Moving Consumer Goods

In the developed countries, market growth has been low or stable for years, prices are under pressure, and private labels gain increasingly more market share. Innovation appears to be the magical word. However, four out of five new products fail. Understanding the purchasing process is more important than ever.

SKIM’s team of experts in the consumer packaged goods industry are specialized in explaining and predicting consumer choices. We help our clients to understand the needs of consumers in order to optimise individual products and the total portfolio. We have experience in more than 60 countries around the world and 250+ product categories, including household products, personal care, and food & beverages.

We enable you to make better decisions in different product stages: