Product Updates

After a while, a car model is out-dated, or needs revision. The majority of car models have been around for a long period already, with minor or major revisions every once in a while.

We consider model revisions to be as important as developing a new car. As a result, we are as motivated to help you in revisions as we are in introducing completely new models. We can help you with checking if your positioning still holds, which features should be in- or excluded and whether or not you can ask for a more premium price.

SKIM uses Feature Value Modeling and Optional Choice Modeling, methodologies based on Choice-Based Conjoint Analysis to answer these questions for you. If you want to learn more about these methodologies, visit our Methodological partner section.