Product Positioning

Car manufacturers who have been working on a new car model for some time, are faced with the last hurdle to take before actually bringing it on the market: positioning. Car clinics have proven the concept works, we know the approximate sales price and now it is time to focus on how to communicate the new model in the right way to the right target group.

An SUV can be positioned as a true 'off-roader', a luxurious city car or a roomy family car. In order to sell the product, you need to know what the target groups think about the car model, what benefits they see in it, what are the 'reasons to believe' and how it fits with the brand. All of this will help to communicate about the car in a way that appeals to the right people.

SKIM has helped many car manufacturers to determine a positioning strategy for their new car models. Using a range of techniques and our knowledge of the market, we will help you in identifying the right target groups, and in finding the right way to address them.