SKIM publication on Social Media Research in Quirk's magazine

We are proud to share that our Social Media Research expert Sourabh Sharma was asked to contribute to the August 2012 edition of Quirk's market research magazine. In the resulting 5-page spread article, Sourabh points out how social media research insights can be used to optimize your branding strategy.

Beyond listening and monitoring

One could argue that anyone with a Facebook account is engaged in a sort of informal observational, qualitative study every time they log on. Friends post recreational updates, movie reviews, political rants, life events and general musings – each of which provides a sliver of insight.

These shared insights are highly personal and unfettered, yet many are public and readily available – everything a marketing researcher or branding professional should hope for. Spontaneous conversations over the Internet provide a candid, honest and real-time view of consumer perceptions. But turning those insights into actionable strategies unleashes the true power of social media research.

Download our complete Quirk's article on Social Media Research or read the plain article (without graphs) on the Quirk's market research website.

• Interested in more SKIM publications in Quirk's? We also published on Consumer Messaging.

Want to know more? Don't hesitate to give us a call or drop an email!