Our Platforms

• SSI Web - Free, flagship platform that works with a variety of paid-components for general interviewing (CiW), conjoint analysis (ACBC, CBC, ACA, and CVA) and MaxDiff.
• SMRT - Free, Windows-based platform that works with paid-components (ACBC, CBC, ACA and CVA) for conjoint analysis.

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General Interviewing Tool

• CiW - General interviewing for the SSI Web platform. Includes the following question types: select, numeric, open-end, grid, Free Format, etc. Integrates with conjoint modules within SSI Web.

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Choice-Based Conjoint (CBC)

• ACBC - Adaptive Choice-Based Conjoint - Our newest and most sophisticated approach for choice-based conjoint. Creates an interactive and customized experience for the respondent. Recommended for experienced conjoint researchers.
• CBC - Choice-Based Conjoint - Most popular conjoint method today. Choices mimic purchase process. Often used for pricing research.
• CBC Advanced Design Module - This add-on module extends the capacities and capabilities of the base CBC system, including alternative-specific designs, shelf display, and partial-profile.
• CBC/HB - Hierarchical Bayes estimation for CBC.
• CBC Latent Class Module - Latent Class estimation for CBC. For finding and modeling needs-based segments.

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Ratings-Based Conjoint

• ACA - Adaptive Conjoint Analysis - Computer interview customizes experience for respondent. Especially useful with many attributes.
• ACA/HB - Hierarchical Bayes estimation for ACA.
• CVA - Conjoint Value Analysis - Traditional full-profile conjoint method. For few attributes and fixed design plans. Paper-based or computer-based data collection.
• CVA/HB - Hierarchical Bayes estimation for CVA.

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Maximum Difference Scaling (MaxDiff)

• MaxDiff - Maximum Difference Scaling - (Best-Worst Measurement) for measuring the importance or preference of multiple items (brands, features, ad claims, political platforms, job-related factors, etc.).
• MaxDiff Designer - Maximum Difference Designer - For designing MaxDiff experiments. Does not include data collection or data analysis tools.
• MaxDiff Analyzer - Maximum Difference Analyzer - For analyzing results of MaxDiff experiments. Includes TURF simulation routine for finding optimal groups of items that appeal to/reach respondents.

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Market Simulation Tools

• ASM - Advanced Simulation Module - Add-on to our powerful market simulator for automated product optimization searches.
• CCS - Client Conjoint Simulator - Affordable client version of our market simulator.

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Other Analytical Tools

• CCEA - Convergent Cluster & Ensemble Analysis - For finding clusters (groups of respondents that are similar on the basis variables) using data supplied in a simple .csv file format.
• HB-Reg - Hierarchical Bayes estimation for general regression-based modeling.

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Package licenses

• Annual corporate subscription license - The Corporate Subscription License entitles up to 10 users within the organization and consists of every module.
• Academic lab license - This lab license is for non-commercial research and for student projects.