Europe
Benoît Gouhier
Senior Project Manager
Consumer Health
Based in the Rotterdam office
+31 10 282 3535
Americas
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Define winning pricing strategies
Do your health benefits justify a premium price? SKIM gladly provides you with answers to this and other pricing issues.
By modelling the impact of price, pack size, product form and promotions, we can determine your opportunities to change price leading to optimal volume and revenues. In addition, we can replicate the purchasing situation in pharmacies, drug stores and supermarkets- taking into account the impact of the influencers - and help you determine switching behavior from one channel to another.
Want to know more? Don't hesitate to give us a call or drop an email!
Our consumer health expertise areas
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Pricing and forecasting
How much can you ask for your health product to encourage sustained usage? What will be the impact of your Rx-to-OTC switch on the choice for your drug?
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Product messaging
What messages will convince healthcare professionals to recommend your product and consumers to pay for it? Which health claim resonates better with your consumers: should you focus on ingredients or on health benefits?
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New product development
Which vehicle should you choose to drive consumer choice for your new health product: a drink, powder or a capsule? Is your health benefit perceived as clinically relevant next to currently available options?
Expertise in OTC drugs
Bridging our knowledge from CPG and pharmaceutical markets, we provide marketing research solutions specifically designed for supporting you in OTC drugs marketing strategies.
Marketing challenges
medical nutrition
Medical nutrition is not yet perceived as an obvious solution to treat diseases. Hence, marketing these products is challenging.