Defining prices of your brand, individual products and initiatives, or your portfolio

Pricing is arguably your most powerful sales lever and a key driver of your profitability. But setting the right price is also subject to other marketing considerations such as the way price impacts your brand image, how it defines your brand and product portfolio architecture and how it drives trial and repeat purchase behavior. This makes setting the right price harder than it seems at first sight.

SKIM is your partner of choice to help your define what price consumers are willing to pay for your brand, product or service. We understand how consumers react to price or size changes and can help you to make an informed choice between permanent price cuts and temporary price promotions. We will guide you to choose the best price strategy when launching a new product, but also to restage your current brands and products.

SKIM has been helping consumer goods companies for over 15 years defining their price and portfolio strategy and addressing price and portfolio management questions. Over time, our market research tools and services have evolved into a toolkit of pricing research solutions. The SKIM | Price Architect toolkit now includes:

• Price Sensitivity Analysis (PSA): determine the price sensitivity of your category, brand and product portfolio, and optimize your brand price architecture
• Speedy Pricing: fastest answers to pricing questions by focusing your pricing research on fixed pricing scenarios
• Price Dipper: leverage the learnings from our pricing research database by benchmarking your pricing decisions across categories, countries, brands and products.
• Price Explorer: defining the right price zone for consumers for your innovation

Want to know more? Don't hesitate to give us a call or drop an email!