The most elaborate answer to your pricing and portfolio questions

Making pricing decisions is complex and cannot be done in isolation. Each pricing, sizing or promotional move impacts all products in the market - including your own. That’s why it is important to treat pricing decisions as portfolio decisions and treat price changes to brands and products in conjunction. Our PSA tool is designed to give you full understanding on the price sensitivities of each SKU and brand in your market, and how demand flows between them. It’s only with this knowledge that the smartest of pricing strategies can be crafted.

A PSA helps you determine the price sensitivity of your category, brand and product, and optimize your price architecture. With PSA we offer you a complete price sensitivity analysis, enabling you to explore the effects of your price moves and those of your competitors.

PSA is based on Choice-based Conjoint, where the products in the market are presented on a virtual shelf. By systematically changing prices, sizes and promotions and by having consumers repeatedly choose the products they would buy, consumers tell us how sensitive they are to these changes. Based on that, we build a market simulation model and help you set the ideal prices and portfolio mix for your brand and products.

In addition, not only currently existing products can be tested, it’s also possible to include new products to determine the best introduction price of these newbees and determine how the entire portfolio of all prices can be optimized - with and without these new products.

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