Defining the right price zone for consumers for your innovation

It's a chicken-and-egg situation: you want to assess whether a new idea is worth pursuing, but for that you need a price to test it against to assess the appeal. However, you don't know what price to test at because that will effect appeal.

Price Explorer will give you an idea of how price and appeal will trade off for your innovation ideas early on in the product development stage. Price Explorer is based on a combination between an advanced Price Meter approach and a chip allocation method to understand how it may perform in a more competitive environment.

Price Explorer can be used with or without product placement.

Want to know more? Don't hesitate to give us a call or drop an email!