SKIM | Price Dipper
The easiest way to get a feeling for the price sensitivity in your market
From our 15-year history in doing pricing research, we have a wealth of knowledge hidden in our price sensitivity database. If you need insight into the price sensitivities for your market, we can leverage our database to make an informed approximation.
Price Dipper is based on analyzing the data in the price sensitivity database SKIM has been building over the past years. The database consists of data from over 100 studies conducted in over 30 different categories in more than 15 countries. Need an impression of what would be the drivers of price sensitivity of your initiative, product or brand? We can infer it from our database, by summarizing similar cases in the same or other markets, categories and countries.
As no ad-hoc research is needed, Price Dipper offers a quick way to get a feeling for the price sensitivity in your market. We will deliver a report concluding our best estimate on the sensitivities of a market, and our confidence in this approximation.
Want to know more? Don't hesitate to give us a call or drop an email!
Our consumer expertise areas
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Optimize your portfolio pricing structure
Improve your sales and profitability by leveraging price, pack size and promotions.
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Develop a winning product claim
Find the claim that best communicates the unique benefits of your product.
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Optimize your innovation pipeline
Discover, evaluate and select product characteristics to optimize value to the consumer.
Our pricing toolkit:
How our paper on common pricing beliefs got nominated for best methodological paper at ESOMAR


