Telecom, Services & Technology
Based in the Rotterdam office
+31 10 282 3547
Juan Andrés Tello
Director Consumer Americas
Based in the New York office
+1 201 963 8430
As the financial services market converges and competition increases, you can be sure someone is tapping into your customer base with the same vigor you are tapping into theirs.
So what can you do to stay ahead? SKIM has the tools and knowledge to help you answer all the key questions. Consider whether to expand into adjacent categories. Identify which products and services to bundle with your current offering.
Explore bundling scenarios and price strategies in a virtual market environment. Nail down the optimal, discounted bundle price. Identify cross-selling opportunities. Study the effects on your current customer base and on your potential to recruit new users.
Want to know more? Don't hesitate to give us a call or drop an email!
Our finance areas of expertise
As the financial services market converges and competition increases, you can be sure someone is tapping into your customer base.
Financial products and services are complex, and it is very hard for customers to make an informed and balanced decision.
Many financial companies are changing from a branch structure to direct operations. It's more efficient, but how will this impact your client base?
Menu-Based Choice modeling case studies
To provide you with ideas on how MBC could be relevant to your company, we have developed a series of MBC case studies.