Native language analysis

Where possible, all of our qualitative analysis is conducted in the native language, and by viewing or listening to the original interviews. This allows us to analyze not only what was said (i.e. the content), but also the way in which it was said. This last point gives a depth to the analysis that is not possible through simultaneous translation or transcripts, and allows a more sensitive, emotional read of responses – often crucial in qualitative research.

Our team - spread across our offices in Rotterdam, New York, London and Geneva - is currently made up of people from over 21 different nationalities. With this diversity, and with a trusted network of specialist qualitative analysts, we are able to guarantee a full, high quality analysis for every qualitative project.