SKIM Qualitative Research

SKIM's Qualitative team is dedicated to the development of innovative qualitative solutions to help you stay informed about your markets. This team builds on extensive experience and is committed to delivering high-end results from qualitative research studies.
We specialize in in-depth analysis of
perceptional
motivational
emotional
rational
drivers of choice and behaviour

Most common qualitative research objectives:
Market understanding (treatment algorithm, patient selection, current practices and attitudes, emotional and rational perception of treatment alternatives)
Understanding drivers and barriers of treatment selection from perspectives of different target groups
(emotions, attitudes, beliefs, motivations, fears)
Identify key attributes, expectations and unmet needs for further product development (define endpoints for clinical trial design)
In-depth evaluation of product profiles (concept testing) and communicative messages

SKIM Experience:
25 years track record of market research in the Healthcare/pharmaceutical market.
Interdisciplinary team of market research professionals and internal consultants collaborating to meet the project. needs. This includes a mix of qualitative and quantitative expertise.
Long-lasting collaborations with international network of highly qualified senior moderators.
Extensive experience in the application of a wide scope of qualitative, creative and projective research techniques among physicians, payers, KOLs, care givers, and patients.

Your benefit from SKIM's Experience:
extensive knowledge and experience in a variety of indication areas.
comprehensive understanding of all facets of your business question and development of optimal and powerful research solutions.
In depth analysis of qualitative research by analysing verbatim transcripts on a global and national level in order to provide clients with new and detailed insights.
optimal adaptation of qualitative study design and research tools to the needs of the target group