ValueCreator

ValueCreator is a multi-media research methodology. It tries to mimic the reality as much as possible by using images, and adapting the choice situation to the real in-store situation.

For the marketer, ValueCreator is a decision-making tool that enables him/her to measure the effects of changes in certain product characteristics e.g. changes in the price of your product. With ValueCreator you can focus on your pricing, or see what happens when you change packaging elements, apply promotions or different communications to your product or service, for different market segments.
ValueCreator gives you concrete answers with orderly and clear research results and recommendations, in a reliable and concrete manner.

Choice model, specifically developed by SKIM's research consultants for consumer product manufacturers, telecom providers. (Is not available as a software tool)

Very suitable for: pricing and portfolio optimisation