Methodological partner

Conjoint Value Analysis (CVA)

CVA is the traditional format of conjoint analysis, where several predefined cards (concepts) are evaluated by the sample of respondents. Both CBC and ACA are evolutions of this technique, but CVA is nonetheless a viable alternative in several research cases.

Software for CVA experiment design, scripting and analysis is available. Please read our Software pages for more information.

 


Trainings
Customised trainings
Annual SKIM Conference

Methodologies
Conjoint analysis
Choice-based Conjoint
Adaptive Conjoint Analysis
CVA
Optional Choice Modelling
ValueCreator
Feature Value Modelling
MaxDiff scaling
Laddering and SOAP
Data Fusion
Hybrid Research
Qualitative Research

Contact
For Methodological Consultancy and Software consultancy:

Frank Berkers
software@skimgroup.com
+31 10 282 3500

For Research consultancy in your specific industry, read the Research & Consultancy pages or call
EU: +31 10 282 3535
US: +1 973 643 0722
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International Market Research Agency
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