Technical Papers
Title: Which Conjoint Method Should I Use? Description: Sawtooth Software offers three different conjoint packages: ACA, CBC and CVA. This paper discusses the main differences between these approaches and offers suggestions regarding applicability to different research situations. The CBC advanced modules, ICE (Individual Choice Estimation) and Latent Class are also discussed.Download: |
 Applied methodologiesTechnical papers |
#03
International Market Research Agency
#03 "The overall performance of SKIM is great, they met our objectives and we were impressed that SKIM
could deliver the data so fast"
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