Technical Papers
Title: Using Conjoint Analysis in Pricing Studies: Is One Price Variable Enough? Description: This paper discusses a real-world case study using Choice-Based Conjoint. The Choice-Based Conjoint approach is shown to be a powerful method for uncovering brand x price interactions. The authors show that neglecting that important interaction would have been a bad assumption for their research study. This paper was originally presented at the ART Forum and is an excellent paper for researchers interested in Discrete Choice Modeling.Download: |
 Applied methodologiesTechnical papers |
#01
Product manager, Pharmaceutical Company
#01 "The team walked out of SKIM's presentation
session with an exact understanding of what
needed to be done to improve the product's
design"
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