Research & Consultancy
Research Services
Software
Methodological partner
About us
Contact
Careers
SKIM event 2008
Knowledge Center
Search
 
Knowledge Center

Technical Papers

Title: Sample Size Issues for Conjoint Analysis Studies

Description:

Sample size considerations for conjoint analysis are often quite different from those for traditional market research surveys. This paper covers such topics as sampling error versus measurement error, confidence intervals, sampling for small populations, and how the choice of market simulation method affects the precision of results. The differences between ACA, traditional conjoint (CVA), and CBC are discussed with respect to sample size decisions. Finally, the paper reviews sample sizes commonly used by conjoint practitioners, and provides some rules-of-thumb and general recommendations.

Download: Download PDF Download this technical paper
 


Applied methodologies
Technical papers
#02
Market researcher, research agency United Kingdom
#02 "This is such an improvement over the non- Sawtooth conjoint software I have used in the past. If only I had discovered it earlier, trade-off research would have been a lot better."