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Technical Papers

Title: MaxDiff Experiment Designer

Description:

This document describes a software package from Sawtooth Software for designing MaxDiff (best/worst) experiments. It also describes the dummy coding procedure for estimating effects from MaxDiff data, as may be applied within Sawtooth Software's Latent Class or HB software systems.

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Applied methodologies
Technical papers

#01
Product manager, Pharmaceutical Company
#01 "The team walked out of SKIM's presentation session with an exact understanding of what needed to be done to improve the product's design"